Adverts in your Headspace

Posted on December 29, 2007
Filed Under Awareness, Fake Culture |

Your Headspace will eventually be another MySpace; a personal space which other people can access, where you will be able share your personal life. And just like MySpace, there will be room for corporations to advertise in your Headspace. These will be audio adverts that only you can hear.

The early steps of this technology are already here:

NEW YORK (AdAge.com) — New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman’s voice right in her ear asking, “Who’s there? Who’s there?” She looked around to find no one in her immediate surroundings. Then the voice said, “It’s not your imagination.”

Indeed it isn’t. It’s an ad for “Paranormal State,” a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an “audio spotlight” from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it’s another story.

AdAge.com | Dec 10, 2007

If you don’t fancy registering at AdAge, then the full text can be found at Aftermath News

Being marketed as a ‘less-intrusive’ form of audio, Holosonics no doubt plans on bringing this technology to the masses. Dr. Pompei, founder of Holosonics in a moment of wisdom stated that it will take consumers (not people then) a while to get used to the technology.

Of course this is just the beginning. Eventually the technology will be promoted as fashionable with the latest music and videos beaming directly into your Headspace. Perhaps then, as the line between corporations and individuals continues to blur, business interests will be able to collect your thoughts, much in the same manner spy-ware collects your Internet browsing history. Naturally this will all be for marketing purposes to provide you with a more efficient and beneficial experience within your Headspace. In return for this wonderful experience, corporations will legally and morally be able to claim copyright over any of your thoughts they use to develop new products, concepts and other such things.

In an entertainment and product-centric culture, it seems there are no limits to just how far things can be taken…