Programming the Human Mind with Catchy Words
Posted on October 18, 2007
Filed Under Society | 2 Comments
Have you ever noticed how language is a form of programming? How about your own perspective, do you feel words have affected it? Words have the ability to get deep within our mind. Memes permeate themselves right across our collective consciousness, and before we realize it we often find ourselves repeating them.
Sound-bites. Cliché’s. Catch-phrases. We all use them. Marketers understand the power of these sound-bites; it’s why nearly all ad campaigns have a catch-phrase or a tag-line. Some of the most successful ones have gained such power that people use them in everyday conversations.
The problem is that language creates labels. And labels create assumptions and pre-conceived notions. Everything can be labeled. Every time you label something you are separating yourself from that thing. Black, Indian, Woman, Poor, Success, Criminal; are all labels. In many cases we use them in descriptive terms. In other cases, when we don’t want to be associated with something or someone, we find a label we feel is suitable. The label allows us to mentally put a distance between that thing or that person.

Religions tend to enforce the use of labels. Think of a few – you will come up with some very quickly…
…Sin, Commandments, God, Islamic, Moslem, Jihad…
They all invoke certain pre-conceived notions within the mind. And we act towards these labels without any real thought. The media and governments perpetuate this even further…
…Terrorist, Patriot, Civil Duty, Communist, War, Freedom,
Each of these labels has been carefully crafted to create a specific reaction. Many people react to these words without much thought.
Words. Program. US(All).
The unconscious, asleep mind is like a computer. It is intimately programmable and moldable.
Male, Female are programmed with notions of separation. Of being different. A while ago I saw a nice little phrase; “I am a male loving Feminist.” Speaks for itself, just as it speaks on the whole notion of social divisions between men and women.

Labels create a binary wor(l)d view. A case of either / or. After all, you must believe in something – and of course everything is definable. Or so we are told. Next time you use a label, watch what occurs in your mind very closely.
Social language – especially among those in their early twenties, and those over fifty – has become a very powerful form of propaganda. It is social engineering unveiled very clearly, sitting in broad daylight – yet few actually even notice it.
Labels appeal to the Ego, because of its desire to stand out and “Be Different”, the Ego needs to believe “It’s the Real Thing”. And labels work wonders for that. Not to mention the catch-phrases that allow people to run on auto-pilot 24/7. As if the Ego feels that when it’s Been There, Done That, Got The T-shirt it is elevated to a higher social level. It’s Not Rocket Science, really it’s a No-Brainer. It’s only when we start Thinking Outside The Box and accept that Moving The Goalposts of our social conditioning is a good thing, that we finally get a Reality Check and tell our Ego to Bring It On.

The language we use is a reflection of what and how we think. The language we use, influences what and how we think.
Switching off from the conditioning can be tough. Especially when we finally realize just how deep the rabbit how goes. Awareness of what occurs in our own mind is like the clog that gets thrown in the machinery. It helps us get our heads out of the clouds of machine like thinking. Once you see these things going on in your mind, it becomes very difficult not to notice them.
Free your mind!
Where do you want to go today?
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