The Google Code

Posted on May 7, 2007
Filed Under Journal, Society, Spirituality, Consciousness |

It’s all about keywords, ‘net traffic, visitors, page views and pagerank! Google are slowly buying up reality one piece at a time. But then of course it does depend upon your definition of “reality”. Google are generating an entirely new manner in which to communicate - of course it means we have to undergo a slight paradigm shift and re-create our syntax somewhat in order to accommodate the new reality. So as the Google bots tend to read reality in their own manner, searching for key phrases and keywords in a specific Google context - then it naturally follows we need to re-develop our own communication technique, so that we can be located by the Google bots. At least if we want to be a visible part of that new reality.

Creation of Adam

Piece by piece a new order is being established - nothing particularly conspiratorial, nor oppressive - though it is somewhat grandiose. We are witnessing the birth of a physical representation of an - up till now - spiritual model. Rudolf Steiner spoke of this nearly 100 years ago, and I am beginning to see the patterns of its evolution:

“Lucifer is the power that stirs up in man all fanatical, all falsely mystical forces, all that physiologically tends to bring the blood into disorder and so lift man above and outside himself. Ahriman is the power that makes man dry, prosaic, philistine - ossifies him and brings him to the superstition of materialism. And the true nature and being of man is essentially the effort to hold the balance between the powers of Lucifer and Ahriman; the Christ Impulse helps present humanity to establish this equilibrium.”

Steiner on Ahriman - The Ahrimanic Deception

Of course I am not saying that Google is Ahriman - far from it; but it is a thread in the tapestry that is leading towards a restructuring of our culture. Look around the Internet and it is clear to see that language is becoming prosaic - it is keyword rich, ad aware; its content and structure is very meta orientated. But then it is also true in life that those who make constant referrals to themselves get more attention than those that never reference themselves.

iRobot

So hopefully the pattern is becoming a little clearer; where we are heading - and what is emerging. It is an interesting state, though I find it a little ominous - truth be told. That said, in the long term it will be a very different story…this is all merely a step along the path, a part of the process of our physical and spiritual development. The pieces are starting to fit together in very precise ways, though language is a little tricky in illustrating it. But it is simply a matter of showing the situation piece by piece - reading between the words so-to-speak. Currently our society is making a lot of noise - so in the meanwhile it is very important that we pay attention to what goes unsaid, because it is there where the changes are occuring.

The video makes it’s point well enough, but let’s think about the proceeding steps. If we are a product as the clip claims - then what is our purpose? (hint: it’s not to consume)

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One Response to “The Google Code”

Design Changes : The Thoughts on June 10th, 2007 9:14 am

[…] next post will be back to the regular schedule, now that I have gotten a whole load of Google generated craziness out of the way. Yep - I guess I have to blame someone. Although as always […]
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